Ahead of global franchisee conference, Self Esteem Brands shares record-breaking Q3 2023 Anytime Fitness sales, traffic worldwide

Parent company of world’s largest fitness club brand views performance to-date as evidence of growing consumer demand for access, personalization anytime, anywhere

For Immediate Release

Contact:
Kelly Groehler
Self Esteem Brands
612-669-8602
Kelly.groehler@sebrands.com

WOODBURY, Minnesota, USA, October 24, 2023 – Self Esteem Brands (SEB), the parent company of a global portfolio of fitness, health and wellness franchise brands is pleased to share key Q3 2023 results for Anytime Fitness. The results, just ahead of the Anytime Fitness Conference hosting more than 2,000 franchise owners from around the world, underscore continued member growth, franchisee performance and strong demand for both in-club access and personalized fitness, health and wellness services.

As of the end of the third quarter 2023, Anytime Fitness franchise locations in 18 countries reported double-digit increases in same-store sales over the same period in 2022. The end of Q3 also shows record-breaking traffic and reciprocity (use of clubs beyond a member’s primary club location), with an average of more than 750,000 daily club visits, more than 20% higher, and double reciprocity rates compared with 2019. The average member uses an Anytime Fitness club six times more per year than 2022. The company estimates that by the end of the year, members will log nearly 250,000,000 total visits in 2023, and expects to break 1 million daily member visits in January 2024 – a new record for the franchise brand.

“More people than ever are seeking individualized help for their physical and mental health, and the evolution of the Anytime Fitness experience beyond just 24/7 access is meeting people’s needs where they are today,” said Chuck Runyon, co-founder, Anytime Fitness and CEO, Self Esteem Brands. “Our latest numbers show that the Anytime Fitness experience – a personalized plan, a coach who guides training, fitness, nutrition and recovery, access to any of our 5,200 locations around the world and the SmartCoaching ecosystem via our Anytime Fitness App – is helping people live healthier lives. Our franchise owners are delivering these results in communities worldwide, and we are motivated to reach more people than ever and help improve their physical and mental wellbeing.”

Self Esteem Brands will host the 2023 Anytime Fitness Conference November 1-4 in Colorado Springs, Colorado, USA.

About Anytime Fitness
Anytime Fitness is the largest and fastest-growing fitness brand in the world, averaging 300 new clubs per year while serving nearly 5 million members at more than 5,200 clubs in 42 countries and territories and on all seven continents. Open 24 hours a day, 365 days a year, Anytime Fitness delivers personalized and affordable health and wellness training, coaching, nutrition, and recovery guidance for our members – in the club, in their homes, in their pockets, wherever they are and anytime they need it. All franchised clubs are individually owned and operated, and members have access to any Anytime Fitness club worldwide. For more information, visit www.anytimefitness.com.

About Self Esteem Brands, LLC
Headquartered in Woodbury, Minnesota, USA, Self Esteem Brands, LLC brings together the largest health and wellness franchise brands, Anytime Fitness®, Basecamp® Fitness, SUMHIIT Fitness®, The Bar Method®, and Waxing the City®. With the mission to improve self-esteem of the world, the suite of brands that make up the Self Esteem Brands family have nearly 5,500 operating locations across all seven continents. Additionally, Self Esteem Brands affiliates Stronger U Nutrition, Healthy Contributions, and Provision Security provide a host of direct to consumer and franchisee support services. For more information on Self Esteem Brands please visit https://sebrands.com/.